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Ramadan 2023: Leveraging social media – by Hashtag’s Anas Hani Hussien

By Anas Hani Hussien, Digital performance manager, Hashtag

Ramadan is a significant period for Muslims all around the world. It is a time of spiritual reflection, fasting, and prayer. During this month, Muslims abstain from food and drink from dawn till dusk, engage in acts of charity, and increase their religious devotion. This period presents an excellent opportunity for businesses to connect with Muslim consumers, and social media marketing is a powerful tool to achieve this.
Ramadan media consumption
During Ramadan, Muslims typically spend more time at home with their families, and this leads to a significant increase in media consumption. Social media platforms such as Facebo


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