By Amel Osman, head of corporate communications and public policy, Instinctif Partners MENA
Hand’s up if you have recently regurgitated stagnant advisory without a second thought or delivered media training, realising ten minutes in that you were sick of the sound of your own voice. When was the last time you surprised yourself, or your clients?
As an industry, public relations is slow to ride the coattails of innovation. Certainly, on occasion, we are rattled by modern technology. Chat GPT is the latest harbinger of doom, signalling the end of the PR industry as we know it. A couple of months since its launch, we have decided the technology is not all it is cracked up to be, and w
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