Leo Burnett appoints Vicky Kripalani as business lead

Leo Burnett, a global advertising and marketing communications agency and part of Publicis Groupe, announced the appointment of Kripalani as business lead – communications consultancy. As a part of the agency’s leadership team, Kripalani will be responsible for growing and overseeing a multi-market client portfolio, working with clients as a strategic and creative partner to achieve their overall business objectives.

Kripalani has more than 16 years of experience managing  portfolios for clients in the UAE and internationally. These include Emirates NBD, Dubai Duty Free, Dubai Tennis Championship, Babyshop, Home Centre, Cathay Pacific, Sony, Toshiba, Carrier and Swatch Group. His work has been recognised at awards shows with accolades at Cannes Lions, One Show, D&AD, Loeries, MENA Effies, Dubai Lynx, Spikes Asia, LIA, AdFest, ANDY, CLIO and AME Awards.

Nathalie Gevresse, CEO of Publicis Communications UAE said, “We are thrilled to welcome Kripalani to Leo Burnett. His deep knowledge of the advertising industry and passion for delivering results make him the ideal candidate for this role. As a natural leader, Kripalani will be mentoring talent towards better collaboration while driving growth for our clients and for Leo Burnett.”

Kripalani’s expertise will be instrumental in leading cross-functional teams across the agency with a view to create a seamless approach under the Groupe’s ‘Power of One model’. He is committed to sustaining business profitability and long-term growth while ensuring the quality of strategic and creative output.

“While I am a firm believer in a strong relationship being the bedrock of any agency-client dynamic, I think that continuous nurturing of that relationship into a successful and long-lasting partnership is of paramount importance, said Vicky Kripalani, business lead, Leo Burnett. “And the only way for agency leaders to do this, is by always staying ahead of ever-evolving business landscapes. As clients navigate new challenges in a changing world, our role is to guide them with best-in-class tools, technologies, and talent. And at Publicis Groupe, the unique ‘Power of One’ business model equips all of us to do just that – by consulting them as true partners, beyond just scopes of work and specialisations.”