Reprise, MENA marketing data science experts of MCN/IPG Mediabrands, and Out-of-Home (OOH) research tech company Seventh Decimal have announced a partnership to provide OOH media measurement intelligence for MCN/IPG and its group of clients.
The partnership will focus on delivering quantitative and qualitative insights to brands to better understand the ROI of their OOH advertising expenditure. It will aim to determine the value OOH contributes to the overall media mix.
Integrating OOH measurement data into the Reprise measurement framework will allow us to provide much more accurate insight when trying to determine the precise impact and contribution that OOH has on the overall marketing
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
