Fp7 McCann Dubai, in partnership with UAE real estate developer, Aldar Properties launched an inspiring campaign to introduce The Sustainable City Yas Island, which just made history by selling out the first phase of the project in 24 hours.
To showcase the uniqueness of this development, the agency offered a different approach to the concept of a future city. Instead of the usual dystopian image, the campaign challenged the audience to think of a future where we go back to basics to reconnect with nature and find pleasure in the simple things. Via a series of films and short documentaries that gave voice to the city and its inhabitants, the real estate developer invited future r
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