WARC, the global authority on effective marketing, has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2022 IPA Effectiveness Awards, an international biennial competition rewarding campaigns that link marketing effectiveness to business success.
The key insights from the winning campaigns of the 2022 IPA Effectiveness Awards uncovered by WARC are:
Against a backdrop of uncertainty, brands like KFC, Cadbury, McDonald’s and Tesco were able to rediscover their voice and their role in culture, by going back to their core values, drawing strength from their heritage and replaying exising associations, leadin
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