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World Out of Home Organization brings global OOH industry to Dubai in MENA Forum

The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15-17.  WOO President Tom Goddard explains why the event is so important

Tom Goddard, WOO president

Covid was a massive interruption for the worldwide Out of Home industry but it also gave the world Out of Home Organization the opportunity to reset our objectives for a rapidly changing world. Our post-covid priority was to bring the industry back together to facilitate the all-important exchange of ideas and experiences and we began this process with a highly successful virtual Europe Forum in May 2021, featuring WPP CEO Mark Read among many others.

When restrictions eased this was followed by our in-person Global Congress in Toronto in May 2022, the first global gathering since 201


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