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Intersectionality and the path to progress – by Interbrand’s Anna Johannes

It's time we understood that DE&I shouldn't be treated as a vital driver of business

By Anna Johannes, strategist – inclusive design team at Interbrand

The past two-and-a-half years have awakened our industry to social movements that – without the global pandemic and associated impact and behaviour change – might have taken a while to get where we are today.
But with much more to be done, the looming recession and progress on 2020 promises slowing, how can the advertising, branding and media spaces continue (or in some cases, even begin) to push for progress?
And what is on the horizon this year as we work to build a more inclusive world?
The way we have considered diversity, equity and inclusion and end consumers are remarkably similar. We tend to think of gender,


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