Brands are built with great creativity and consideration. From guidelines to guardians, they’re carefully crafted, policed and nurtured. I should know because I spent the past 30 years working in Global Advertising Agencies. No matter which part of the world I worked in, a universal truth was the fervent passion of agencies to really understand the brands they were helping to build. Creativity can be the unfair advantage that applied skillfully can help solve clients’ business problems. A good agency partner takes that responsibility very seriously.
Having a career obsession with the art and science of brand loyalty and having spent the last 20 years on ‘Madison Avenue,’ it seeme
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