In its third annual trend forecast report, What’s Next Report 2023, TikTok predicts that three macro trend forces will shape the platform this year: actionable entertainment, making space for joy, and community-built ideals.
The report is aims to help marketers understand how consumer wants and needs will change this year and to develop social media strategies, both on and off TikTok
Here are the three trend forces highlighted in detail:
Actionable entertainment
In 2023, TikTok-first entertainment will inspire people to test out new products and ways of thinking and behaving.
People are weary of misleading thumbnails and videos that start with “wait till the end” in the interest o
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