Netflix’s president of worldwide advertising Jeremi Gorman onstage at the Variety Entertainment Summit at CES 2023. (Photo credit: Getty Images)
Netflix is developing its targeting capabilities to permit advertisers to reach consumers on specific shows and around specific moments, the company’s advertising chief teased at the Consumer Electronics Show 2023 in Las Vegas last week.
Jeremi Gorman, president of worldwide advertising at Netflix, provided a brief preview of upcoming innovations for the streaming service’s ad-supported tier on Friday — the health and future prospects of which was one of the most tal
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.