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Netflix’s Jeremi Gorman on forthcoming ad tier innovations

Streaming service was one of the most talked about companies at CES 2023

Netflix’s president of worldwide advertising Jeremi Gorman onstage at the Variety Entertainment Summit at CES 2023. (Photo credit: Getty Images)

Netflix is developing its targeting capabilities to permit advertisers to reach consumers on specific shows and around specific moments, the company’s advertising chief teased at the Consumer Electronics Show 2023 in Las Vegas last week.

Jeremi Gorman, president of worldwide advertising at Netflix, provided a brief preview of upcoming innovations for the streaming service’s ad-supported tier on Friday — the health and future prospects of which was one of the most tal


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