Building awareness among consumers will be a key objective, but the mandate covers all areas of marketing and communications.
The Emirates Media Measurement Company (EMMC) is inviting communication agencies to respond to a brief for tview, which provides TV audience measurement in the United Arab Emirates.
The requirement is for a marketing and communications agency to handle integrated communications. Building awareness among consumers will be a key objective, but the mandate covers all areas of marketing, PR and communications, explained Christopher O’Hearn, general manager, tview, EMMC.
The research brand has thus far been focused on trade, he said. The focus on mainstream communicati
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