The One Club For Creativity selected TikTok creative strategy lead, and Campaign’s Creative Faces to Watch 2020, Sarah Guessoum as a winner of Next Creative Leaders 2022 for Middle East and North Africa.
Held in collaboration with 3% Movement, Next Creative Leaders is a portfolio competition that aims to identify, celebrate, and give a global platform to talented women creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
3% Movement is an initiative highlighting the lack of female creative leadership in advertising and its impact on on connecting with the female audiences, while aiming towards improving the percent
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