JCDecaux chief data officer François-Xavier Pierrel will deliver the Keynote Address on the day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17. Day 2 of the Forum will major on the Science of Out of Home including the use of data, audience measurement and making the most of OOH’s programmatic opportunity.
At JCDecaux Pierrel supervises the data division’s large team of data scientists, analysts and engineers. The data division was formed in 2018 and reports directly to the JC Decaux executive board.
Pierrel began his career in the telecoms industry in 2000, working in the sales departments at 3com, Panasonic and Chicony where h
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