Campaign Middle East hosted its first edition of Agency of the Year awards to celebrate the best minds in advertising, marketing and media. Houbara Communications won the award for Independent Agency of the Year.
We spoke to Loretta Ahmed, founder and CEO of Houbara Communications, who shared her views on shorter planning and campaign cycles.
Tell us about your journey to the award.
Our journey to this award has been one based on authenticity and action. We are driven to bring about real change with the work we put out for our clients in the way we operate our business and by the role we play in the community we serve.
Houbara Communications was founded in 2019 following a lo
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