By Katib Belkhodja, Marketing director at Al-Futtaim Automotive
According to market trends data firm Statista, UAE consumers were shying away from big-ticket investments, including cars, in a post-pandemic world. The Method Research has found that, despite declining car prices in 2020-2021, many consumers were still unable to afford or are unwilling to commit to buying a new vehicle. We used to buy/rent DVDs, now we stream Netflix or Amazon Prime. We used to buy records, now we stream music on Spotify or Anghami. Today’s customer wants everything on their own terms. They want fair prices for exceptional service, with no hassle or commitment – instantly. They want their buying experienc
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