CleverTap appoints Samer Saad as regional sales director for META region

Integrated retention cloud CleverTap has announced the appointment of Samer Saad as its regional sales director for its META Region. The role will be based out of Dubai.

Samer has over a decade of experience in building and scaling sales teams across the MEA region. He joins from Appsflyer, where he was the regional manager for the MEA region. He has led partnership sales and agency roles across Criteo and Yahoo!. As CleverTap increases its focus in the META region, it has ensured the local presence of all sub functions required locally to scale the business and Samer will lead the mandate to scale the growth charter.

“We are all excited to have Samer onboard. With over 120 existing customers in the region, we have a robust foundation to further scale here. I am confident that Samer will help us embark on the next phase of our growth journey in the META region,” said Vikrant Chowdhary, chief growth officer, CleverTap.

“I am thrilled to join CleverTap. It has emerged as a global leader in the retention cloud category. The SaaS industry is one of the most promising across the world and I look forward to being a part of the CleverTap journey – in becoming the preferred retention cloud partner for all digital native brands in the META region,” said Samer Saad, regional sales director, META, CleverTap.

CleverTap is a retention cloud that helps app-first brands personalise and optimise all consumer touch points to improve user engagement, retention and life-time value. It addresses the needs of retention and growth teams with audience analytics, deep-segmentation, multi-channel engagement, product recommendations and automation in single product. The platform is powered by TesseractDB™.