The Media Connector (TMC) has announced the launch of its operations in the UAE to offer DOOH solutions for marketers. TMC is a self-service media-buying platform that aims to enable advertisers to have direct access to DOOH screens across the UAE and soon, across GCC.
Founded and led by Raffoul Mattar, a media veteran with more than two decades of regional experience in the advertising industry, TMC services approximately 500 DOOH screens including in-store, malls, outdoors and destinations.
TMC has also partnered with Blis, an audience targeting platform, to execute platform-based omnichannel advertising. The partnership aims to offer advertisers access to in-depth audience ins
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