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Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh

Senior director, consumer engagement & marketing capability – Africa, Middle East & South Asia, PepsiCo
Years in current position: 2.5
Years with company: 6.5
Size of department: 18
Previous jobs
• Head of media & digital lead for MEAPAC at PepsiCo
• Consumer communications & e-business manager – North East Africa at Nestle

What is your objective in your current role?
Build transformational capabilities in the areas of data, creativity, content and media optimisation, enabling our brands to deliver holistic, relevant and engaging experiences to our consumers.
Do you have a guiding principle?
Marketing transformation is an ongoing journey that requires longevity to drive


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