By Arshad Zaheer, senior partner and CEO, YAAP and Crayons Communications.
Online shopping has grown exponentially over the last couple of decades. However, the past few years and the pandemic have inched us closer to the digital world, increasing the amount of time we spend online. Even the homemakers who were on the fence about day-to-day groceries and households have experienced the convenience of shopping online in the comfort of their homes. And their experience was further enhanced with easy return policies; trying a hundred new and different products, brands; and retailers that met needs we were unaware of. The retail experience shifted gears as brands embraced technology to c
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
