Ramsey Naja is chief creative officer at JWT MEA
“There are numerous instances when doctors recommend that a patient be forced to throw up to save them from life-threatening situations. The trouble is, inducing vomit is a messy affair, involving sticking your fingers far enough down your throat and removing them fast enough to, well, you know the drill. So, with the awards season upon us, I’d like to introduce the medical profession to a new and hygienic way of triggering the same effect. All it takes is to initiate a search in the huge database of ads linked to human tragedies and national disasters, narrow that down to “award entries” and expose the patient to the case studies tha
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:JWT MEA
