Serviceplan Middle East is set to launch a media planning and buying arm in the region.
Mediaplus is due to launch in April with the hiring of two people, with plans to expand to 20 by the end of June next year. Rami Hmadeh, managing partner at Serviceplan Middle East, said: “What we’re adding is media, which we were doing under Serviceplan Group, but now we plan to start the Mediaplus brand itself, which will be up and running around April.
“We were indirectly involved in media already, but in order to bring the proper tools which will differentiate us from all the media buyers over here and media agencies, we need to be more visible.
“We’re not offering media as just a side
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