Imagination expands regional footprint

Global creative business Imagination has expanded its international footprint with the opening of an office in Dubai.

The new office will add to the agency’s existing Middle East presence, which began with the opening of an office in Doha in 2012, primarily to service Shell across the MENA region.

The Dubai office will be run by Elisabeth Anne, who has been living in the emirate since 2006. The independently owned agency, which works globally with Shell, Jaguar Land Rover, Ford, and GE, said the Dubai office will offer local support to its global relationships as well as focus on increasing demand from local clients.

Patrick Reid, CEO of Imagination EMEA, said: “We are committed to the MENA region and delighted to expand our presence to service our global and local clients.”