Superbrands, the independent authority and arbiter of branding, recognised and honoured thirty-six leading brands from the UAE who were awarded Superbrands status at the 18th annual Superbrands tribute event, which was held at the Grand Hyatt hotel in Dubai.
Dubbed the ‘Oscars of Branding’, winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.
The 2022 Superbrands book wa
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