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Making DEI Work – Bain & Company’s Julie Coffman and Sara Minelli

Julie Coffman, chief diversity officer and Sara Minelli, associate partner at Bain & Company Middle East provide a view of diversity for companies in the Middle East in collaboration with Grads of Life

With many countries across the Middle East moving towards advancing diversity, equity, and inclusion (DEI), business leaders as well have been thinking about the most effective way to build a DEI strategy.

Companies, globally and in the region, have so far focused their attention ‘inside their organisations’—on things like hiring policies, strategies for retaining and advancing employees from underrepresented groups, and the cultural factors that promote or inhibit greater diversity, equity, and inclusion.

Yet, in our experience working with some of the global and local largest and most successful businesses to advance their DEI goals, leaders who look beyond their own “four


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