TikTok has announced the launch of a podcast series titled ‘The Future of Retail’ in the lead up to Black Friday, a key shopping moment for many retailers across the region. The podcast, hosted by Aref Yehia, head of retail and e-commerce business partnerships at TikTok MENA, will shed light on the evolution of the industry, and feature discussions with some of the retail industry’s heavy hitters. Full length episodes will be available for both audio and video streaming through TikTok channels.
Although there has never been as many opportunities in the commerce space, there has also never been as much competition. In order to navigate this landscape, TikTok will aim to help busi
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