By Daniel Mena Garcia, audience director, Choueiri Group
As human beings we largely succeed due to our innate ability to adapt to nearly any set of circumstances. This evolutionary trend, however, has grown exponentially over the last few decades and has resulted in the production and distribution of an insane amount of information. It is said that the 21st century represents the first time when the volume of information which we produce is larger than our own capacity to process it. This phenomenon has been labelled as the era of ‘infoxication’. How did we get here?
The targeting journey
Let’s go back to the start of the last century. Printing was expensive, so the responsibilit
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