Pierre Azzam, a former chief operating officer at Impact BBDO, has re-entered the advertising business with the launch of Belong Interactive.
A partnership between Azzam and Mohammed Johmani, the digital agency is based in Jumeirah Lakes Towers, Dubai, and already has 23 members of staff following initial seeding last year. Azzam and Johmani are positioning the operation as ‘The Immersive Agency’, with Majid Al-Futtaim Properties, Aldar and Abu Dhabi World Trade Center amongst its portfolio of clients.
“While exploring new opportunities, I wanted to venture into game-changing, ‘future-led’ business practices that enjoy traction and relevance to clients’ current and future needs,”
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Tags:Belong Interactive
