Zee Entertainment Enterprises is to launch two new channels by the end of the year, adding to its portfolio of Arabic content.
The first channel, Film Hindi, went live last week and is dedicated to Indian cinema, whilst the second as-yet-unnamed channel is to be officially announced before the end of the year. It will include HD lifestyle and healthy living content.
Discussing the launch of Film Hindi, Mukund Cairae, CEO for the Middle East, North Africa and Pakistan at Zee, said: “Since its inception, Zee has worked towards widening the reach of Indian cinema to audiences across the world. We started Zee Aflam five years ago to re-introduce Bollywood to the Arab world. The acceptance
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