Today, Vision 2030 is in full force, with many organisations aligning their businesses to be in line or at least following the path of this vision. We must reflect on the futuristic initiatives under the megacity Neom to truly appreciate the level of transformation the country is undertaking. The Ministry of Communications and Information Technology (MCIT) is leading the national strategy for digital transformation in KSA. The Kingdom is aiming to become the global leader of the digital economy through the enablement of technologies such as AI, IoT, blockchain, robotics, big data and 5G across public and private sectors.
Now, what does this mean for marketing and communication agencies? The m
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