Dubai-based pay-TV broadcaster OSN has acquired Pehla Media & Entertainment to increase market presence and widen geographical reach for its brand.
The deal, which was finalized last week for an undisclosed sum, brings 40 South Asian channels to OSN’s existing portfolio including the rights to Asian content such as the ICC Cricket World Cup.
Pehla, now known as OSN Pehla, based in Jebel Ali, will broadcast channels in languages including Hindi, Urdu and Bengali and will be available across OSN’s 24-country footprint in MENA.
It comes after OSN launched Arabic channel Ya Hala in the UK in partnership with Thema, a company that aggregates foreign TV channels for diaspora communities.
David But
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