Havas Middle East has welcomed communications veteran Alejandro Fischer as SVP – Strategy & Product Innovation for the region. In this new role, Alejandro drives the integration of strategy, strategic processes and insights across all disciplines -Creative, Media and PR- within the Havas Village in the MENA markets.
His responsibilities include overseeing the strategy output across the business, working alongside the agency’s strategic leadership and vertical centres of excellence such as data, insights, social and content, in order to deliver upstream strategic thinking, communications, channel and data planning as well as developing new integrated agency products for both interna
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