By Arvind Hickman and Gideon Spanier
Group M is merging MediaCom and Essence among a raft of changes at WPP’s media division.
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings.
MediaCom, with around 8,000 staff, is significantly larger than Essence, which has about 2,000, and the merger will help the latter to scale its offering.
The rollout will begin in 2023 with a focus on major markets first, although the two agencies will operate separately in the UK due to client conflicts, which include Sky (a MediaCom client) and BT (an Essence client).
Nick Lawson, the global chief executive of MediaCom, will assume the sam
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