Experience design agency, Imagination, has created Saudi Arabia’s first-ever music streaming channel, BEAST TV, which launched with a star-studded high-tech live stream of the Soundstorm21 festival to record audience numbers.
The live event took place in Riyadh, between 16-19 December 2021, and broke global festival numbers with 732,000 visitors attending in person. Streamed through BEAST TV to 107 countries over four days remote audiences enjoyed an ‘I was there’ sensation through immersive and cutting-edge audio technology.
The first-ever use of live spatial audio during a live-streamed festival – included a real-time immersive spatial audio mix from up to seven stages – let
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