I’m guilty, but so are you.
Over the previous many years, we all worked together to make the word ‘content’ a buzzword. We needed clients to understand the importance of it, so we used it on every occasion, professional, personal, and even private. But then, without warning, the word came back to bite us in the backside.
So, while we prepare our resolutions for the coming year, I’m calling out to all my siblings-in-arms. Let’s work together to make 2022 the year we kill the word “content”. We created a monster and now it’s time to chase it down.
The past couple of years saw the silent but steady rise of the “content creator” on social media, to be clear, people ha
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