JAWWY
The Saudi Arabian telecom app Jawwy boosted ad recall by 3.7% and reduced its cost per purchase by 67% after adding Instagram Reels ads to its always-on Stories campaign.
View @jawwy
THE STORY
Adding value to mobile
Jawwy is an app from Saudi Telecom Company that enables customers to personalise, monitor and manage their mobile plans in real-time.
67% lower cost per purchase for Instagram Reels ads plus ads in Stories, compared to Stories alone
3.7% increase in ad recall for Instagram Reels ads plus ads in Stories, compared to Stories alone
“As we neared year-end, the pressure was on to push online sales,
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