The previous issue of Campaign was bundled with our MENA Power List. It was a supplement where we offered heads – and only heads – of network agencies and holding groups, and of major media owners and reps, the chance to write an essay next to their profile. Everyone on the List was a man. It is a list of 17 talented men who wield power and influence in the brand communications business. No one has suggested any of these men individually should be replaced by a woman, but seeing a list of only men at the top of the industry has drawn attention to the lack of balance.
We did actively reach out to the few women who do head up international companies in the industry. Their agencies declined
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