Leo Burnett Beirut is rolling out an integrated campaign for Lebanese wine company Château Ksara.
The campaign, which includes four TVCs, print, outdoor and digital elements, is called ‘The Original Story’ and focuses on the discovery of Roman era wine caves in 1898. The discovery changed Ksara’s history and consequently Lebanon’s winemaking future, with the TVCs reliving the story as it happened according to a Jesuit priest, a hunter and an orphan.
The online aspect gives consumers the opportunity to upload their version of how the caves were discovered.
Malek Ghorayeb, regional executive creative director at Leo Burnett, said: “The interesting thing about this 360 c
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http://ksaratheoriginalstory.com/