Augmented reality (AR) impact could be as profound as web or mobile, changing how we view and interact with the world around us. In fact, figures show AR is tracking the same adoption rate as mobile during the latter’s formative years.
For businesses, the blending of digital and physical worlds will redefine how brands engage with consumers, from discovery to consideration to purchase and post-purchase. Companies that fail to incorporate AR experiences today will inevitably fall behind their more innovative peers in the coming years.
Last month, Snap Inc. and Deloitte Digital hosted a webinar that brought together business leaders to discuss how and why consumers are engaging with AR
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
