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LEGO Middle East launches ‘Girls are Ready’ campaign across the region

Focused on celebrating girls’ creativity and inspiring girls through play to take interest in STEM, the campaign saw involvement by Emirati astronaut, Nora Al Matrooshi and young Emirati inventor Fatima Alkaabi who built a LEGO space rover.

As part of its efforts to inspire more girls to take interest in STEM through play, LEGO Middle East launched its ‘Girls Are Ready’ global campaign in the region. At an exclusive event held at Dubai Astronomy Center in the lead-up to Emirati Women’s Day, the event featured Nora Al Matrooshi, the first Arab female astronaut, and the family of young Emirati inventor, Fatima Alkaabi and her younger sister, Shaikha Alkaabi.

As part of the ‘Girls Are Ready’ campaign that celebrates the achievements of girls everywhere, the LEGO Group chose


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