Every day brings new challenges and every day brings change. In the last few years, The Kingdom of Saudi Arabia presented the world and its population with a progressive and challenging vision. The 2030 Vision has redefined what challenge is and what change can look like.
The progress since then has been monumental.
Alongside this great task, we are still faced with the other kinds of day-to-day change.
Change in lifestyle; change in demographics; change in economics and business; and, most importantly, change when it comes to tourism in the kingdom.
We are already seeing a change in the media landscape. It is accelerating, which is driven by the change in consumer purchasing behaviour and d
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