MBC GROUP, the largest media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers.
Shahid VIP – MBC GROUP’s SVOD offering and the world’s leading Arabic streaming platform – continues to see steady growth, reaching a total of 2 million subscribers by the end of Ramadan 2021. This marks a 43% year-on-year increase (1.4 million in Ramadan 2020).
In an exclusive interview with Variety, MBC GROUP CEO Sam Barnett offered more information on the key Ramadan subscription drivers for Shahid VIP. Read the full interview here.
Meanwhile, despite challenging marke
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