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PR is as old as the earth itself and is rooted in our values, beliefs, and cultures, by W7Worldwide’s Abdulrahman Inayat

By Abdulrahman Inayat, co-founder & strategic planning director, W7Worldwide.

I began my journey in communications at a young age, during the spring of the digital era which gave me an insight into the changing landscape of communications and helped me anticipate its future.

Having led several initiatives and having worked in various agencies, advising global, local and multinational companies in addition to government entities focusing on their reputation management, I acquired a well-rounded experience early on. Guided by the belief that change is constant, I sought a much-needed disruption in the industry which I am working towards through co-founding W7Worldwide, where I serve as a


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