Following last month’s launch of Taa Marbouta — a unique women-to-women mentorship programme — PRCA MENA and Global Women in PR MENA have called upon men in the PR and communications industry to adopt the Taa Marbouta mandate.
The four-point mandate outlines a commitment from men to play their part in realising the aims of the programme by tackling the career progression challenges faced by women in PR.
The first point states: men will create clearer roadmaps for how women in their companies can reach leadership positions. The second, that men will provide more actionable and tangible feedback to women, answers research published in ScienceDirect showing a disparity in development feedba
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