By Ahmed Al Sahhaf, CEO, MBC Media Solutions
What measurements do advertisers ask for?
Advertisers are asking for accurate and timely measurements that ensure transparency and quantify returns to ensure each ad dollar invested is even more accountable. To achieve this, MMS has made available to the industry a standardised measurement framework and reporting system, along with other new solutions that will be rolled out in the near future.
MMS is currently gathering data through MBC GROUP’s set of TV boxes in Saudi. It is reported daily, in minute-by-minute terms, allowing advertisers to know precisely what is working and what is not.
MMS also overlays TV data with Shahid data, which gi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
