Social media channels have been buzzing with talks about the latest campaign by Mullen Lowe announcing what is being billed as the world’s biggest Banksy exhibition to date. The audience was led to believe that the UK-based street artist had gained access to – and defaced – the Mall of the Emirates and its social channels.
It all started off with Mall of Emirates’ social feed on Instagram being graffitied over, with various stencils and cryptic messages being left by a mysterious artist atop of images of the mall itself. The number of comments and likes exploded and sparked a conversation about what exact
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
