YouGov’s 2021 Automotive Rankings reveal Toyota enjoys the best brand health among Saudi residents and tops the list with an Index score of 36. Along with the parent brand, its luxury segment subsidiary- Lexus also makes a presence in the list in third (with a score of 22.6).
YouGov 2021 BrandIndex Automotive Ranking is determined using Index score – which assesses overall brand health. The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others.
The 2021 rankings show Saudi residents’ affinity towards Japanese auto brands as they occupy four spots in the rankin
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