By Fahed Moubarak, business director KSA, DMS
The last few years have felt like a reality adaptation of Georges Orwell’s 1984: Big Brother is watching you. He is watching, storing, and analysing your personal data. With tremendous fear surrounding what large companies are doing with this data, users have lost trust in performance-driven marketers. As privacy ecosystems increase in complexity, advertisers are facing challenges that require them to go back to the original meaning of Big Brother: Someone who doesn’t watch you, but rather watches over you.
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