IPG Mediabrands released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media Responsibility Principles (MRPs), with platforms delivering an average lift of 11 percentage points across the assessment. The largest increases were seen in the agency network’s Promote Respect and Accountability principles, as well as many platforms improving their efforts to reduce hate speec
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