Omnicom Media Group MENA has appointed Luca Allam as its new Chief Executive Officer for the award-winning agency, PHD, effective as of February 1, 2021. Most recently, Allam held the role of Managing Director for PHD UAE and was responsible for business growth and further developing the strategic product. In his new regional role, he will continue to be based in the United Arab Emirates, reporting to Elda Choucair, Chief Operating Officer for OMG MENA.
Luca joined PHD over ten years ago when he moved from OMD International, London to Dubai as Head of Digital; since then, he has been an essential part of PHD’s success. He has led an aggressive new business streak and contributed to multiple
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